For the 50th anniversary of the Suede, PUMA partnered with nearly 40 different brands, influencers, and artists to create a line of limited-edition Suedes. For our collaboration with Pepsi, I wanted to highlight the timeless nature of both Pepsi-Cola and the Suede, as well as their places in pop culture. The collection headlines “So fresh.” and “Crisp.Cool.Iconic” are meant to merge lexicon associated with both style and beverages, uniting the two brands.